As first predicted by Strategy Analytics back in April, total mobile handset shipments reached 1 billion units globally during 2006. It has taken the industry 23 years to reach this milestone. A record 300 million cell phones were shipped worldwide in Q4 2006, up a healthy 22% from a year earlier. Nokia passed 100 million units for the first time in this quarter. Motorola gained 4 points of market share, but saw tumbling ASP and profit. Samsung share was marginally down, as was LG. The star performer overall was Sony Ericsson. A combination of attractive models and cool sub-brands drove shipments to an all-time high. In terms of revenues, Sony Ericsson has become the world’s third largest vendor, overtaking Samsung for the first time.Strategy Analytics forecasts 1.1 billion units / +12% YoY for 2007. Quelle: StrategyAnalytics

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